SAN DIEGO, Jan. 5, 2008 - GEICO, the Association of Zoos and Aquariums (AZA) and the San Diego Zoo today kicked-off a nationwide conservation campaign featuring a live gecko exhibit, the GEICO Gecko and a series of animated television commercials.
The campaign features a traveling exhibit and begins at the Children's Zoo from Jan. 5 - Feb. 17. Among the featured geckos are the giant day geckos, one of the largest of all geckos, which are native to Madagascar and the Indian Ocean islands. The GEICO Gecko costume character will appear at the zoo every weekend.
"We are proud to support the work of AZA-accredited zoos and aquariums," said GEICO Chairman Tony Nicely. "Our Gecko has proven to be a powerful spokescreature for our insurance products. Now he's taking on an additional assignment to help promote the wildlife conservation work done by zoos and aquariums across America."
"The world famous San Diego Zoo is happy to host the iconic GEICO Gecko," said San Diego Zoo CEO Douglas Myers. "It's a great time of year to come to the Zoo, and it's always a great time to learn about what zoos are doing to help animals."
The three-year partnership between GEICO and AZA will take the traveling GEICO Gecko exhibit to AZA-accredited zoos and aquariums nationwide. At each stop GEICO will make a contribution to wildlife conservation. GEICO will also be a lead sponsor for AZA's Earth Day Party for the Planet™.
AZA President and CEO Jim Maddy noted, "The power of the GEICO Gecko to reach the public combined with the power of AZA-accredited zoos and aquariums to reach 157 million visitors every year is a winning combination. We are grateful that GEICO has made such a major commitment to wildlife conservation."
GEICO (Government Employees Insurance Company) is the fourth-largest private passenger auto insurer in the United States. It provides auto insurance coverage for more than 8 million policyholders and insures more than 13 million vehicles. For more information, go to www.geico.com.
GEICO (Government Employees Insurance Company) is the third-largest private passenger auto insurer in the United States based on the latest 12 months written premium. It provides auto insurance coverage for nearly 8.5 million policyholders and insures more than 14.4 million vehicles.
In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATV's), boats, homes, apartments and mobile homes. Commercial auto insurance and personal umbrella protection and life insurance are also available.
As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial stability by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to www.geico.com.
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