WASHINGTON, D.C., March 27, 2008 - GEICO for the second consecutive year earned top honors among car insurance companies for its ability to create loyal customers in the 2008 Brand Keys Customer Loyalty Engagement Index. GEICO led auto insurers, ranking ahead of State Farm, Allstate, Nationwide and Progressive.
The annual study examines consumer relationships with 382 brands in 57 categories to determine category drivers that create loyal customers and increase profits. The study is conducted by Brand Keys Inc., a marketing research company.
"It's a big honor for us," said Bill Roberts, GEICO executive vice president. "To be the leaders for two years in a row is a major accomplishment for our associates. We know how hard they work on behalf of our policyholders. That's very rewarding to learn that customers think we rate such high marks."
According to the study, the brand whose drivers come closest to meeting or exceeding those of the category ideal is always the one whose customers will exhibit the highest levels of engagement and loyalty over the next 12 to 18 months.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States.* GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles.
In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.
As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.
*A.M. Best
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