Are the GEICO Caveman advertising icons or just refined, Neanderthal-like men? You decide!

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Washington, D.C., Sept. 15, 2008 – Even though the Cavemen haven't warmed up to GEICO yet, the insurance company is campaigning for them to be named the Favorite Icon for 2008 in the annual Advertising Week online voting poll.

Fans of the urbane Cavemen can vote for them by going to a special Yahoo! Voting Web site, advertisingweek.yahoo.com.

Despite the Cavemen's apparent disdain for GEICO's advertising, the pop culture phenomenon has earned the affection of millions with their sarcastic humor and sophisticated lifestyle.

The bitter feud between GEICO and the Cavemen began in 2004 when the insurance company described their user-friendly Web site with the slogan, "so easy, a caveman could do it." The Cavemen have been offended ever since.

So if you are on Team Caveman, don't forget to show your support.

Voting, so easy a caveman can do it.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States.* GEICO handles auto insurance coverage for 11 million private passenger auto policies and insures more than 17.5 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motor homes (RVs). Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.

*A.M. Best

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