GEICO.com launches iPhone-ready rate quote mobile web application

Washington, D.C., June 9, 2010 – GEICO, currently leading the mobile insurance market with the top-rated GEICO GloveBox application, is advancing farther into the universe of customer-friendly insurance services with the first iPhone-ready auto insurance quote application.

Beginning today, iPhone users visiting www.geico.com will be directed to a streamlined rate quote application, built from the ground-up with a unique touch-friendly interface.

"We want the best experience for our customers, wherever they are, whenever they need us," said Marie Motowylak, sales manager of GEICO.com.  "Our mobile rate quote application was built with that in mind.  The price is there in minutes and with the touch of a finger so can a GEICO policy."

"Instead of simply shrinking our existing website, we reinvented the interaction with our rate quote application," said Steve Smith, director of GEICO.com. "iPhone users will be able to get an immediate quote using a familiar interface. As an added benefit, our customers can also speak to an insurance professional with the touch of a button."

To experience GEICO.com’s latest innovation, visit www.geico.com with your iPhone.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).


GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.


GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.


For more information, go to www.geico.com.