WASHINGTON, D.C., Oct. 13, 2010 – Got something to say? But you are not quite sure how to say it? Do you want to tell your co-worker that his football team stinks or offer your best friend some relationship advice? Let the GEICO Caveman say it for you.
GEICO has launched a new interactive video greeting that allows users to send messages to friends, family members, and co-workers featuring its iconic Caveman. The "Caveman and Me" concept uses a standard web camera and card marker which triggers the caveman to appear on screen.
Users can choose from a wide selection of messages under categories such as: Greetings, Sports, Relationships, Insults and Reminders. The Caveman relays the message, which can be sent via email and also posted on social media outlets such as Facebook and Twitter.
“The GEICO Caveman is one of the most recognizable marketing icons in the marketplace today,” said Ted Ward, GEICO vice president of marketing. “‘Caveman and Me’ is a great opportunity for audiences to interact with our brand and play off of the popularity of the Caveman and his naturally self assured, sarcasm and trademark humor.”
In 2007, GEICO launched cavemanscrib.com to give followers of this popular cultural icon a glimpse into his personal life. While the Caveman’s Crib is closed for renovations, geicocaveman.com now serves as a portal to the “Caveman and Me” site and much more.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.