WASHINGTON, D.C., October 18, 2010 – Ever so hip, the GEICO Gecko is going mobile via Apple’s innovative new iAd advertising platform.
GEICO, a charter iAd advertiser, has created an ad experience with the Gecko’s well-known humor and charm that takes advantage of the unique features of the iPhone.
Through the iAd platform, iPhone users may see a banner ad in certain applications inviting them to spin the Gecko’s Wheel of Wisdom. The game-show style interface lets users consult the Gecko about a wide array of life issues, including: romance, food, money, health, style, travel, family and friends, without having to exit the app they’re currently using.
In addition to receiving wisdom from the iconic Gecko, users will be able to download special wallpapers and ringtones, watch the latest GEICO commercials and download the GloveBox and SnapQuote applications directly from the iAd to get GEICO insurance quotes and manage policies on the go. An interactive map is also available to locate GEICO offices around town.
For more information or to receive a free rate quote, visit GEICO.com on your computer or mobile device.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 12 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.