WASHINGTON, D.C., March 2, 2011 – GEICO recently signed on to sponsor professional angler Robert Pearson. Pearson will don the GEICO logo and the familiar GEICO Gecko on his uniforms, boat and truck at major fishing tournaments across the country.
Named in honor of Forrest L. Wood (FLW), the legendary founder of Ranger Boats, FLW along with Bassmaster Tournaments are becoming extremely popular and can be seen regularly on television. ESPN 2 and ESPN 3 host a Bassmaster series and the FLW Outdoor series is broadcasted on Versus Country and the World Fishing Network. Pearson’s next scheduled tournament appearance is March 2-5, at the Prairie Creek Marina in Rodgers, Ark.
"FLW is the most recognized series of tournaments in competitive fishing and having GEICO as a sponsor will raise awareness for the angler profession by leaps and bounds," said Pearson. "As a long-time fan of the GEICO brand, this is a great opportunity for our sport."
Pearson started competing in the FLW Outdoors tournament in 1998. The Oak Hill, Va., native is also an accomplished entrepreneur who owns and operates three businesses and is one of the few African-American anglers on the FLW Tour. Since 2006, GEICO has also sponsored female angler Christiana Bradley of Bealeton, Va. Bradley has been on the Bassmaster Tour since 1999.
"Fishing is one of America’s favorite pastimes, and the sport of angling has grown immensely," said Joseph Pusateri, GEICO Powersports marketing manager. "We are excited about the possibilities of working with Robert as he promotes GEICO to the angler community."
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.