WASHINGTON, D.C., April 15, 2011 – NASCAR fans get ready! GEICO will be unveiling its new event footprint for camping race fans at the Talladega Superspeedway. The insurance company recently signed a five-year sponsorship deal that will rebrand camping areas at seven International Speedway Corporation (ISC) race tracks with its widely popular and iconic Caveman and Gecko personalities.
On April 16-17, Talladega Superspeedway will be the first NASCAR event with the GEICO branded campsites. The interactive infield display will feature free Wi-Fi with access for up to 65 simultaneous users; bean bag toss tournaments; giveaways of premium items including American Express gift cards and photo opportunities with the Gecko. The GEICO Caveman Campgrounds will house tent campers and GEICO Park West, Gecko Shores at Lake Lloyd and recreational vehicles.
"NASCAR fans are some of the most passionate fans in all of sports," said Tom McNicholas, manager of GEICO’s RV unit. "They travel far distances with their campers and turn trips to the races into weekend-long excursions, camping at the race track. This partnership gives us ample opportunity to build GEICO brand awareness within the vast NASCAR community."
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 12 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.