COLORADO SPRINGS, Colo., May 9, 2011 – ProRodeo fans get ready! The widely popular and iconic GEICO Caveman and Gecko personalities are preparing to "Cowboy Up"!
The Professional Rodeo Cowboys Association (PRCA) is excited to announce a new partnership with GEICO (Government Employees Insurance Company), the third-largest private passenger auto insurer in the United States. GEICO will be unveiling its new event footprint for ProRodeo fans at several rodeos this summer and the WNFR in December.
As an official partner of the PRCA, GEICO will have a major presence on the PRCA’s GAC TV coverage. Rodeos selected by GEICO for 2011 activations include the Clark County Fair & Rodeo, Reno Rodeo, Pikes Peak or Bust Rodeo, the Heart of Texas Fair & Rodeo and the Wrangler National Finals Rodeo (NFR) in Las Vegas.
"We are proud to be partnering with the PRCA and the exciting world of ProRodeo," said Ted Ward, GEICO vice president. "ProRodeo has grown immensely over the years and its fans are very passionate about the sport. This partnership provides us with a great opportunity to build GEICO brand awareness within this vast community."
GEICO’s sponsorship deal will raise awareness with ProRodeo fans and create promotional opportunities with its widely popular and iconic Caveman and Gecko personalities.
"Given that the majority of our membership and fan base depend heavily on motor vehicles for their business and leisure travel, this partnership is a perfect fit in offering an affordable insurance option," stated PRCA Commissioner Karl Stressman. "I have a great deal of respect for GEICO and their parent company, Berkshire Hathaway…we’re glad to have business partners of this caliber join us."
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.
About The PRCA
The PRCA, headquartered in Colorado Springs, Colo., is the largest and oldest professional rodeo-sanctioning body in the world. The recognized leader in ProRodeo, the PRCA is committed to maintaining the highest standards. The PRCA, a membership-based organization, sanctions approximately 600 rodeos annually, and there are nearly 30 million fans in the U.S. The PRCA showcases the world’s best cowboys in premier events through the Wrangler Million Dollar Tour presented by Justin Boots, and its subsequent Justin Boots Playoffs, the Seminole Hard Rock Xtreme Bulls presented by B&W Trailer Hitches, the PRCA’s bull riding tour; and the world-renowned Wrangler National Finals Rodeo. Action from PRCA-sanctioned rodeos and its premier events appears on Great American Country (DISH Network 167, DirecTV 326) and Pursuit (DISH Network 240, DirecTV 608). Each year, PRCA-sanctioned rodeos raise more than $26 million for local and national charities. www.prorodeo.com