WASHINGTON, D.C., June 28, 2011 – GEICO continues to create fun and witty mobile applications raising the entertainment offerings for its expanding community of mobile device users. The insurance company recently launched the GEICO BroStache app as a part of a cross-platform marketing campaign that features a television ad and Facebook app.
"The GEICO BroStache mobile app is a great way to extend brand awareness and engage our tech savvy customers," said Steve Smith, GEICO assistant vice president for information technology. "The new app allows you to experience all the fun of an arcade on your mobile device."
The GEICO BroStache app joins the Caveman Photo Crasher app in drawing attention to GEICO’s growing mobile efforts and also helping to promote the company with entertainment-based apps. The GEICO BroStache app is available for iPhone or Android. There is also an available Facebook app that allows users to add a ‘stache to their profile picture.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 12 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.