BroStache joins GEICO's expanding mobile apps lineup!

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WASHINGTON, D.C., June 28, 2011 – GEICO continues to create fun and witty mobile applications raising the entertainment offerings for its expanding community of mobile device users. The insurance company recently launched the GEICO BroStache app as a part of a cross-platform marketing campaign that features a television ad and Facebook app.

"The GEICO BroStache mobile app is a great way to extend brand awareness and engage our tech savvy customers," said Steve Smith, GEICO assistant vice president for information technology. "The new app allows you to experience all the fun of an arcade on your mobile device."

The GEICO BroStache app joins the Caveman Photo Crasher app in drawing attention to GEICO’s growing mobile efforts and also helping to promote the company with entertainment-based apps. The GEICO BroStache app is available for iPhone or Android. There is also an available Facebook app that allows users to add a ‘stache to their profile picture.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States.* GEICO handles auto insurance coverage for 11 million private passenger auto policies and insures more than 17.5 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motor homes (RVs). Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.

*A.M. Best

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