GEICO's new social media platform connects military personnel with family and friends
WASHINGTON, D.C., July 01, 2011 – GEICO has launched HomeFrontSM, a new initiative to help deployed military service men and women overseas and around the U.S. stay connected with their family and friends back home. HomeFront is a dual Web and mobile app resource that allows its users to share videos and pictures. It is a social media site designed by GEICO for members of the military.
"GEICO is honored to show the military our continued gratitude and support, so it’s symbolic that we launch HomeFront on Independence Day," said Marie Motowylak, GEICO Internet Business Unit sales director. "The men and women who serve in our military, sacrifice so much to protect our freedom. HomeFront keeps them connected to loved ones while they are away."
HomeFront features an interactive calendar that family members at home and deployed military personnel can update to stay informed with day-to-day activities and events.
HomeFront’s mobile app functionality is available from the Android store for smartphone users. For more information, please visit http://www.geico.com/information/military/homefront.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.