WASHINGTON, D.C., August 5, 2011 – Motorcycle fans! Are you ready? GEICO announced today that it will serve as the lead sponsor for the largest summer destination for motorcycle enthusiasts from across the U.S. More than half a million people are expected to converge on Sturgis, S.D., August 6-13, 2011, for the 71st Annual Sturgis Motorcycle Rally.
“Sturgis is one of the largest and most well-known motorcycle events in the world,” said Ted Ward, GEICO vice president. “2011 marks the seventh year we have been participating, and we are excited to serve as a lead sponsor. It gives us ample opportunity to build GEICO brand awareness and promote our family of products to very special customers.”
GEICO will have activities and events at two locations in Sturgis. On Main Street, there will be a “Meet and Greet Gecko” and a roaming Gecko for the fans along with tons of giveaways. At the Buffalo Chip’s location, the #13 GEICO Toyota Camry NASCAR will be on display.
Participants can also see the custom-built Gecko bike created by Paul Teutul Jr., of the Discovery Channel’s television show, “American Choppers," as well as have a chance to win the Buffalo Chip Victory bike sponsored by GEICO.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.