WASHINGTON, D.C., October 5, 2011 – Imagine three guinea pigs trapped on a boat. Got that picture? Now imagine they are forced to row in order to produce enough electricity so their owner can spend time surfing the Internet.
But wait. The plot thickens! The pigs attempt to get away but first have to navigate a sewer full of obstacles before they can reach the safety of the beach. And that’s GEICO’s newest app - Guinea Pig Getaway - the latest entertainment offering for the company’s expanding community of mobile device users. The game is a part of a cross-platform marketing campaign that also features a television ad.
"As the number of people using smart phones continues to grow, the popularity of mobile games has expanded enormously," said Steve Smith, GEICO assistant vice president for information technology. "The GEICO Guinea Pig Getaway app provides our tech savvy customers with an engaging user experience and underscores our commitment to stay competitive in the mobile device market."
The GEICO Guinea Pig Getaway app joins the GEICO BroStache and Caveman Photo Crasher apps in drawing attention to GEICO’s growing mobile efforts and also helping to promote the company with entertainment-based apps. The GEICO Guinea Pig app is available for iPhone or Android.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.