WASHINGTON, D.C., August 3, 2012 – Get ready motorcycle fans! GEICO announced today that it will serve as the official insurance company for the largest motorcycle rally in the U.S. More than half a million people are expected to converge on Sturgis, S.D., August 3-11, 2012, for the 72nd Annual Sturgis Motorcycle Rally.
“2012 marks the eight year we have been participating, so we are very excited to serve as the exclusive insurance company for such a great event,” said Ted Ward, GEICO vice president. “Sturgis is one of the largest and most well-known motorcycle events in the world. Being here, gives us a great opportunity to connect with our customers on a personal level and to promote our family of products.”
GEICO will have activities and events at two locations in Sturgis. On Main Street next to the Armory, there will be a “Meet and Greet Gecko” and a roaming Gecko for the fans along with tons of free giveaways. At the Buffalo Chip’s location, the #13 GEICO Ford Focus driven by NASCAR driver Casey Mears will be on display along with the Gecko to meet with the fans and sign autographs.
Participants will also have a chance to see a new custom-built, GEICO military tribute bike created by Paul Teutul Jr., of the Discovery Channel’s television show, “American Choppers: Senior vs. Junior.” The bike is built in honor of the military and its service members. Be on the lookout for a very special unveiling taking place at the Buffalo Chip Campground on August 6, 2012.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.