Washington, D.C., October 19, 2012 – Welcome to Geckoville! It’s GEICO’s digital town where drivers can test their driving skills and knowledge of road safety.
In the new mobile game, GEICO Tricky Traffic presents players with plenty of challenges.
For example, while you’re cruising through the streets of Geckoville, pedestrians will spring across your path as they make their way through busy intersections. Cars will come at you at high-speeds. When should you stop, turn and yield to oncoming cars and pedestrians? Can you keep a safe distance between cars?
Throughout the game, your reaction time will be tested as you size up each driving situation.
The good news is that, unlike real driving scenarios, GEICO Tricky Traffic gives you three lives (three chances) to score points. But strike a pedestrian or hit a car three times, you’re out. Well, not entirely. Ready to help you is the GEICO Gecko who makes appearances and offers safe driving tips to conquer tricky obstacles. After completing the round, players can go to the next level. They also can earn a badge and share scores with friends on Twitter and Facebook.
“GEICO Tricky Traffic not only entertains drivers, but also illustrates the basic rules of the road,” said Janice Minshall, GEICO’s assistant vice president. “This is another effort for GEICO to encourage drivers to learn the importance of safe driving.”
Peter Meoli, GEICO’s mobile development team manager, noted that the “GEICO Tricky Traffic game is one of the company’s first apps specifically made for young drivers. However, many experienced drivers might find it entertaining and challenging, similar to the Guinea Pig Getaway app.”
GEICO Tricky Traffic mobile game app supports iPhone, iPad and Android versions 2.2 and up. For more information about GEICO’s mobile apps, please visit www.geico.com/mobile-apps.
GEICO is releasing the mobile app during National Teen Driver Safety Week, October 14-20. Teens are also encouraged to visit the Teen Driving website, www.geicoteendriving.com, to learn more about safe driving.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 12 million private passenger customers and insures more than 18 million vehicles (auto & cycle).
GEICO's online service center helps policyholders take care of policy sales, policy changes, claims reporting and to print insurance ID cards.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.