Have a question for GEICO? Just ask 'Lily' on GEICO's mobile app

WASHINGTON, D.C., May 2, 2013 – There's a new girl in town when it comes to GEICO insurance. 'Lily' is now featured on the GEICO mobile app as the interactive voice assistant, always prepared and ready to answer policyholder questions.

GEICO designed Lily with partner Nuance Communications, an industry leader in forward-thinking voice and language solutions, to be engaging and insightful as she helps GEICO App customers make an insurance payment or find answers to questions about their policy. Lily was designed to have a calming and enthusiastic demeanor, particular helpful to people in a stressful situation. Lily will also provide her candid opinion on the GEICO Gecko and a variety of topics if asked.

"With Apple's introduction of Siri, there is no denying that interactive voice assistant technology has altered the way customers interact with their mobile devices," said Pete Meoli, GEICO mobile and digital design director. "The voice capabilities offer our tech savvy GEICO App users a more convenient and more personable hands-free mobile experience."

"We gave Lily a lively personality to allow our mobile customers to connect with her at a deeper level," said Meoli. "Lily's witty and upbeat responses paired with her undeniable efficiency will change customer's expectations of what is possible in self-service customer care."

A recent survey of GEICO App users discovered that two out of five use voice technology on their mobile devices today. Meoli said that GEICO will continue to closely examine how customers use Lily, which will allow further development of an even more exceptional virtual assistance experience across all of the company's self-service platforms.

Lily is available on the GEICO App for iPhone with plans to roll out an Android version later this year. For more information on mobile apps, please visit www.geico.com/web-and-mobile/mobile-apps/.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 14 million private passenger customers and insures more than 23 million vehicles (auto & cycle).

Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

For more information, go to www.geico.com.

Update Note

Since the time of publication, Lily has been discontinued.