GEICO revs up for Sturgis motorcycle rally, announces exclusive insurance partnership

WASHINGTON, D.C., August 01, 2013 – Motorcycle fans from all over the world are gearing up to descend on Sturgis, S.D., August 5 -11, for the 73rd Annual Sturgis Motorcycle Rally. GEICO announced today that it will serve as the exclusive insurance partner of Buffalo Chip and the City of Sturgis at the largest motorcycle rally in the U.S.

"We are extremely excited to participate in our ninth year as a sponsor for such a great event. Sturgis is among the largest and most well-known motorcycle rallies in the world," said Ted Ward, GEICO vice president. "With more than half a million motorcycles, travel trailers and motorhomes (RVs) in attendance, the event gives us great exposure and an opportunity to connect with our customers and promote our family of insurance products."

For the past nine years, GEICO has been a major part of America's largest motorcycle rally. The company will have activities and events at two locations in Sturgis. On Main Street next to the Armory, there will be a GEICO booth for the fans with tons of rally giveaways and a roaming Gecko.

The Buffalo Chip's location is a Sturgis landmark, boasting an assortment of activities throughout the week, live music, bike shows, outdoor expo and campground. The GEICO military tribute bike created by Paul Teutul, Jr., of the Discovery Channel's television show, "American Chopper," will be on display at Buffalo Chip as part of GEICO's military bike tribute tour.

"The GEICO military bike tour is a great way to honor the sacrifice, commitment and courage of our military personnel," said Ward. "And Sturgis is the ideal place to pay tribute with so many of the rally participants being associated with our armed forces."

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 14 million private passenger customers and insures more than 23 million vehicles (auto & cycle).

Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

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