GEICO: Don't make winter driving more hazardous by being distracted

WASHINGTON, D.C., Jan. 15, 2014 – While this winter season is bringing snow, ice and frigid temperatures across the country, it's also giving drivers plenty of scenic photo and video opportunities.

Winter scenery may look fascinating, but GEICO advises drivers to stay focused on the roads, instead of being distracted trying to take photos and videos while they're driving. If you see a great shot, pull over safely to get it.

According to the National Highway Traffic Safety Administration (NHTSA), distracted driving is any activity that can divert a person's attention away from the primary task of driving, including taking the hands off the wheel, eyes off the road and mind off driving. Insurance Institute for Highway Safety also says that distractions can lead to "inattention blindness," where drivers fail to see or process details on the road, even when they're looking directly at them.

GEICO explains why it's so dangerous to drive distracted in its latest safety brochure, The Distracted Brain. This brochure covers different types of distractions and how researchers believe that multitasking while driving can lead to a slower response time and "inattention blindness."

In addition to The Distracted Brain, GEICO provides a number of safety materials at no cost to families, law enforcement officials and state agencies at To download The Distracted Brain brochure, please visit

Teen drivers are also reminded to not drive distracted while behind the wheel. Novice drivers are more likely to participate in risky behaviors, such as texting and talking on the phone, after several months of driving solo.* They are also more likely to be involved in a fatal car crash.

To bring further attention behind distracted driving, GEICO is asking students to help spread awareness by entering its Distracted Driving Music Video and T-shirt design Contest. Deadline for entries is Jan. 24. For more information, visit

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 15 million private passenger customers, insuring more than 24 million vehicles (auto & cycle).

Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

For more information, go to