GEICO leads a strong field of mobile insurers: earns highest score in independent mobile auto insurance functionality rankings
WASHINGTON, D.C., Oct. 02, 2014 – GEICO continues to blaze a trail through the auto insurance industry's mobile business sector. The company has achieved the highest overall score in Forrester Research's September 2014 report, 2014 US Mobile Auto Insurance Functionality Benchmark.
GEICO led a strong field of auto insurers with an outstanding overall score of 90 out of 100 in five categories. The company captured top scores in three categories with perfect scores for range of touchpoints, quotations and policy information and management.
"Getting the top overall score from Forrester is a huge accomplishment that we believe reflects our ongoing commitment to deliver the absolute best mobile experience for our customers," said Greg Kalinsky, GEICO senior vice president and chief information officer. "I am proud of our GEICO associates who are focused on driving innovation with great mobile products that separate us from our competitors."
With insurance business strategies focused on improving the mobile customer experience, Forrester evaluated the mobile sites and applications of nine leading U.S. private passenger auto insurers. The report measured the functionality of each company's mobile insurance services at meeting the needs of auto insurance customers. The findings were based on 27 individual criteria in research conducted from August 1, to September 1, 2014.
GEICO was the only insurance company recognized for supporting the most consumer devices and led all evaluated insurers for end-to-end mobile sales. The perfect score in policy information and management categories led Forrester to proclaim GEICO as "The pocket auto insurer."
For more information on GEICO's mobile app, please visit https://www.geico.com/web-and-mobile/mobile-apps/.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 15 million private passenger customers, insuring more than 24 million vehicles (auto & cycle).
Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.
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