GEICO revs up sponsorship of October 19 GEICO 500

WASHINGTON, D.C., Oct. 16, 2014 – NASCAR roars back into action on Oct.17-19 for the GEICO 500 NASCAR Sprint Cup Series race at the Talladega Superspeedway in Talladega, Alabama. GEICO will serve as the presenting sponsor for the GEICO 500, one of the most coveted races in all of motorsports.

"The GEICO 500 is an exciting partnership with NASCAR that directly connects us to a growing legion of passionate race fans that travel from all across the country in cars, trucks, RVs and campers to see their favorite drivers," said Ted Ward, GEICO vice president. "We are proud of the relationship we have built and look forward to a spectacular race."  

The GEICO 500 is the anchor event of the Contender Round in the Chase for the 2014 NASCAR Sprint Cup Series Championship. The field of 12 drivers who currently have a shot at NASCAR's top prize will be trimmed down to eight after the checkered flag drops on Sunday, Oct.19.

GEICO regional vice president Rhett Rayburn will serve as the Grand Marshal for the race and will give the most famous command in motorsports – "Drivers, Start Your Engines." ESPN will broadcast the event live at 2 p.m., ET.

The GEICO/Germain Racing Team featuring NASCAR driver Casey Mears will be behind the wheel of the #13 GEICO Chevrolet SS. On Saturday Oct., 18 at 5:30 p.m., Mears will also host a live session for NASCAR fans titled: "Ask Me Anything" through Reddit.

GEICO will unveil a new event footprint for race fans located in the midway area outside of the race track. The branded site will feature Casey Mears' show car, Richie Crampton's top fuel dragster, Professional Angler David Walker's boat, the Miss GEICO AMF Off-Shore race boat and the Paul Jr. Military tribute bike.

The GEICO RV event team will also choose the winner of the Golden Gecko Award, which goes out to the most creative RV set-up located in the infield of the GEICO RV campground area.

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GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 15 million private passenger customers, insuring more than 24 million vehicles (auto & cycle).

Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

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