Macon's GEICO associates take 327 million steps towards better health

MACON, Ga., January 6, 2015 – With a little camaraderie and competition, GEICO's Macon on the Move wellness program has inspired more than 877 associates to take a step towards improving their health through walking each day. Using a clip-on or wristband Fitbit device, Macon associates are tracking their own steps and tallying departmental milestones to foster friendly competition between teams.

Started in early October, the program caught on quickly, encouraging associates to walk more each month. As of late December, associates had walked approximately 148,404 miles—almost six times the Earth's circumference.

Currently, associates are challenged not only to improve month over month, but to reach 166 miles, the distance from the GEICO office to Savannah. Nearly 395 ambitious associates have already reached this goal with a number of their colleagues at their heels.

"We think programs such as this encourage people to invest in their personal health in a simple and fun way," said Scott Markel, GEICO's regional vice president of Midwest operations in Macon. "We have received a tremendous amount of positive feedback since starting the program, and this investment will help hundreds of our associates make personal wellness an easy choice."

With more than 327 million steps taken by associates to date, GEICO hopes to continue the Fitbit frenzy and enroll 1,200 associates in the program by February 2015. 

GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 27 million vehicles.

To make changes, report claims, print insurance cards and purchase additional products, policyholders can log into their car insurance policy, connect via GEICO Mobile, phone or by visiting a GEICO local agent.

Homeowners, renters, condo, flood, identity theft and life coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, Inc. Commercial auto and personal umbrella coverages are also available.

Visit www.geico.com for a quote or to learn more.