Macon's GEICO associates take 327 million steps towards better health

MACON, Ga., January 6, 2015 – With a little camaraderie and competition, GEICO's Macon on the Move wellness program has inspired more than 877 associates to take a step towards improving their health through walking each day. Using a clip-on or wristband Fitbit device, Macon associates are tracking their own steps and tallying departmental milestones to foster friendly competition between teams.

Started in early October, the program caught on quickly, encouraging associates to walk more each month. As of late December, associates had walked approximately 148,404 miles—almost six times the Earth's circumference.

Currently, associates are challenged not only to improve month over month, but to reach 166 miles, the distance from the GEICO office to Savannah. Nearly 395 ambitious associates have already reached this goal with a number of their colleagues at their heels.

"We think programs such as this encourage people to invest in their personal health in a simple and fun way," said Scott Markel, GEICO's regional vice president of Midwest operations in Macon. "We have received a tremendous amount of positive feedback since starting the program, and this investment will help hundreds of our associates make personal wellness an easy choice."

With more than 327 million steps taken by associates to date, GEICO hopes to continue the Fitbit frenzy and enroll 1,200 associates in the program by February 2015. 

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger car insurance company in the United States. GEICO, which was founded in 1936, provides millions of car insurance quotes to U.S. drivers annually. The company is pleased to serve more than 16 million private passenger customers, insuring more than 27 million vehicles (car & cycle).

GEICO policyholders can make policy changes, report claims, print insurance ID cards, and purchase additional products by logging into their car insurance policy. Policyholders can also connect to GEICO through GEICO Mobile, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial car insurance and personal umbrella protection are also available.

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