GEICO Mobile inspires personalized digital experience with Quick Messaging

Washington, D.C., May 28, 2015 – GEICO Mobile's digital interactions with its customers just got even better with the roll out of Quick Messaging, a new interactive mobile app feature, designed to inspire a more personalized experience for mobile fans.

Quick Messaging is a text-based, in-app messaging function that allows mobile users to converse directly with GEICO in real-time from their Smartphones or tablet. Mobile users can ask questions about their insurance needs and get a response from a GEICO counselor in a matter of minutes. Quick Messaging also alerts customers via push notification when a response has been received, eliminating the need to wait for a reply or seek an inquiry via the telephone.

"Our customers lead active lifestyles, so it's important they are able to get the answers they need in a timely manner," said Pete Meoli GEICO director of mobile and digital experience. "Quick Messaging is a new innovative digital feature that will enhance and expedite their personal interactions with GEICO."

Meoli mentioned that this new messaging solution allows mobile customers to start a digital conversation in one self-service channel (mobile app) and pick up that same conversation hours later in another channel (tablet app). "The new features of GEICO Mobile gives customers control of the interaction so they can continue with their day-to-day activities instead of being held captive waiting for information," said Meoli.

The updated version of the GEICO Mobile App is available on iTunes for the iPhone; and in the Android Play Store for Android Smartphones. For more information, please visit www.geico.com/web-and-mobile/mobile-apps/.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 14 million private passenger customers and insures more than 23 million vehicles (auto & cycle).

Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

For more information, go to www.geico.com.