GEICO sweeps top honors in Keynote's Mobile Insurance Scorecard
WASHINGTON, D.C., June 19, 2015 – GEICO continues to dominate the auto insurance industry's mobile business sector. The company has achieved the top overall ranking in Keynote's Q2 2015 Mobile Insurance Scorecard.
GEICO earned the top score in all four Scorecard Categories (functionality, ease of use, privacy and security and quality and availability) and both Mobile Modes (mobile web and apps for iPhone and Android). The high marks led Keynote to state, "GEICO clearly dominates the market in the delivery of auto and other insurance products through the mobile channel."
"Keynote's Mobile Insurance Scorecard's top ranking is a huge accomplishment for us. It reflects our commitment to deliver the best mobile experience for our customers," said Pete Meoli, GEICO director of mobile and digital experience. "Our associates are driving innovation in the mobile app arena by transforming the way we interact with consumers."
With a focus on highlighting delivery through mobile devices, Keynote's Mobile Insurance Scorecard is a best practices competitive benchmarking analysis that provides an annual ranking of the top 12 U.S. auto insurance carriers' mobile delivery capabilities.
The Scorecard reviewed approximately 100 criteria across mobile web and mobile app channels to benchmark how well insurance carriers' digital channels meet the needs of their customers, as measured against industry best practices.
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Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world's largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as "One of the Best 100 Companies in America."
About Keynote's Mobile Insurance Scorecard
In its inaugural year, Keynote's Mobile Insurance Scorecard is an annual industry-specific Scorecard that uses a framework of expert-determined criteria to benchmark how well firms' digital channels meet the needs of their customers as measured against best practices. Criteria are grouped by Mobile Mode (Mobile Web and Mobile Apps) and functional "Categories" (Functionality, Ease of Use, Privacy & Security, Quality & Availability) to help firms identify the strengths and competitive gaps in specific areas of their mobile delivery.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 16 million private passenger customers, insuring more than 27 million vehicles (auto & cycle).
Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through GEICO Mobile, reach a representative over the phone or visit a GEICO local agent.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.
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