GEICO pulls out all the stops for Sturgis 75th anniversary bike rally

WASHINGTON, D.C., July 30, 2015 – If you are an avid motorcycle fan, there's only one place on the entire planet you should be this time of the year. That's the 75th Annual Sturgis Motorcycle Rally in Sturgis, South Dakota, Aug. 1 – 9, 2015.

As the exclusive insurance partner of the world famous Buffalo Chip and the City of Sturgis, GEICO has pulled out all the stops to mark the 75th anniversary with a dazzling array of customized machines, prizes, interactive games and giveaways for motorcycle and RV fans at two locations in Sturgis.

"2015 marks GEICO's eleventh successful year participating at Sturgis, one of the largest motorcycle rallies in the world," said Ted Ward, GEICO vice president. "In honor of 75 years, we knew Sturgis was the perfect event to unveil our newest custom-built GEICO motorcycle. Roland Sands Designs created it as a special tribute and we know that motorcycle fans will enjoy it."

At Buffalo Chip and on Main Street, participants will have the chance to meet The Gecko as well as check out a full arsenal of customized GEICO vehicles. The company will also introduce a new USO mobile canteen and phone charging stations at the Main Street location.

The line-up features:

  • the #13 GEICO NASCAR driven by Casey Mears
  • the Paul Jr. custom-built GEICO Military Tribute and Gecko bikes

And GEICO didn't stop there. On August 9, a fired-up audience will see the unveiling of a new custom-built GEICO motorcycle. Built by Roland Sands Designs, the GEICO custom Indian Chieftain will be revealed on the Wolfman Jack Stage at Buffalo Chip. The night's entertainment will include: 38 Special, The Guess Who and Brantley Gilbert.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger car insurance company in the United States. GEICO, which was founded in 1936, provides millions of car insurance quotes to U.S. drivers annually. The company is pleased to serve more than 16 million private passenger customers, insuring more than 27 million vehicles (car & cycle).

GEICO policyholders can make policy changes, report claims, print insurance ID cards, and purchase additional products by logging into their car insurance policy. Policyholders can also connect to GEICO through GEICO Mobile, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial car insurance and personal umbrella protection are also available.

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