Spring has sprung: GEICO military bike tour kicks-off in Daytona on March 4

WASHINGTON, D.C., Feb. 27, 2016 – For avid bike fans, there's nothing better than the sweet sounds of a motorcycle coming to life with a roar in the spring. GEICO's military bike tour is also coming back to life, kicking off the 2016 motorcycle season in Daytona Beach, Fla., on March 4, for the 75th anniversary of Daytona Bike Week.

The GEICO military bike tour benefits military centric charities like the USO. At each tour stop, bike fans will have a chance to participate in a wide range of interactive, promotional activities, featuring games and prizes, a roaming Gecko at select locations, and GEICO's full-array of custom-built motorcycles on display. The GEICO motorcycle team will also be on hand to discuss motorcycle road and highway safety.

The 2016 GEICO military bike spring tour dates are as follows:

Daytona Bike Week, Daytona Beach, Fla., March 4 – 13
SoCal Swap, Long Beach, Calif., March 27
Donnie Smith Car & Bike Show, Minneapolis, Minn., April 2 – 5
Phoenix Bike Fest, Avondale, Ariz., April 6 – 10
SoCal Swap, Long Beach, Calif., April 24
Leesburg Bikefest, Leesburg, Fla., April 24 – 26
Laughlin River Run, Laughlin, Nev., April 25 – May 1
Thunder Beach Rally, Panama City, Fla., April 27 – May 1
Bay Area Motorcycle Super Fest, Pleasanton, Calif., May 1 – 4
Austin AMA MOTO GP, Austin, Texas, May 1 – 8
Myrtle Beach Bike Week, Myrtle Beach, S.C., May 13 – 22
SoCal Swap, Long Beach, Calif., May 22
Rolling Thunder, Washington, D.C., May 26 – 31
West Coast Thunder, Riverside, Calif., May 30
Ohio Bike Week, Sandusky, Ohio, May 31 – June 5
Americade Motorcycle Rally, Lake George, N.Y., June 7 – 11
Republic of Texas Bike Rally, Austin, Texas, June 9 – 12
Lost Highway Motorcycle Festival, San Manuel, Calif., June 10 – 11
Laconia Bike Week, Laconia, N.H., June 11 – 19

Misfit Industries will unveil two new GEICO show bikes to commemorate the 75th anniversary of Daytona Bike Week. The custom-built motorcycles are Harley-Davidson Road Kings, donated through a partnership with Shelly Rossmeyer of Bruce Rossmeyer's Daytona Harley-Davidson. The GEICO themed-bikes are a tribute to GEICO's longstanding support of the motorcycle community and events such as Daytona Bike Week. Both bikes will be revealed during a "grand opening" ceremony at the Daytona Beach Bandshell on March 7.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 16 million private passenger customers, insuring more than 27 million vehicles (auto & cycle).

Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through GEICO Mobile, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

For more information, go to www.geico.com.