Mobile app purchase propels GEICO to 14 million policies in force
MACON, Ga., March 22, 2016 – With the touch of a screen on his smartphone, Christopher Stevens made GEICO history, propelling the company to the 14 million policies-in-force milestone. The Hixson, Tenn., native purchased the record-breaking policy after buying a new car the day before Valentine's Day.
"In the midst of test driving cars and thinking about Valentine's Day plans, I uploaded the GEICO mobile app to my smartphone and purchased car insurance right on the spot," said Stevens. "Using the mobile app was quick and easy. I was able to get a quote and have insurance in a matter of minutes, so that definitely won me over."
"We are extremely excited that the record-breaking policy was sold in the Great State of Tennessee," said GEICO regional vice president Rhett Rayburn. "The fact that the policy was purchased on the award winning GEICO Mobile app is a testament to the tireless effort and commitment of our GEICO Mobile team and the durability of the direct business model, which our company was founded on 80 years ago."
Stevens was out shopping for a new vehicle. After finding and buying the car he wanted, he compared insurance coverage options and pricing discounts with a few other insurance companies. Stevens decided to go with GEICO because the sales process on the mobile app was seamless from beginning to end.
"This was the first time that I have ever purchased car insurance using a mobile app," said Stevens. "It was definitely a great experience because the app is very intuitive and all the information was readily accessible."
As for helping GEICO reach its historic milestone, Stevens had no idea that he had just purchased GEICO's 14 millionth policy. "When I was told of the good news, you can imagine I was a bit surprised. The whole thing is awesome."
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger car insurance company in the United States. GEICO, which was founded in 1936, provides millions of car insurance quotes to U.S. drivers annually. The company is pleased to serve more than 16 million private passenger customers, insuring more than 27 million vehicles (car & cycle).
Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through GEICO Mobile, reach a representative over the phone or visit a GEICO local agent.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial car insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.
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