Robles School students take a stand against bullying with GEICO-inspired campaign
Tampa, Fla., Mar. 26, 2016 – According to stopbullying.gov, nearly 71 percent of students surveyed say they've been a witness to bullying. Another 30 percent of the students surveyed also admitted to bullying someone themselves. The public is pretty well acquainted with the facts that bullying comes in several forms and continues to be a significant problem in today's schools.
One local elementary school, Robles Elementary School in Tampa, Fla., decided to take a stand against bullying, and students there took part in a school-wide contest to confront the issue.
Many classes worked on posters to illustrate their feelings on the subject and it was Ms. Danielle Barton's second graders whose poster took the school's top spot.
"The class was determined to create a poster that was catchy, but also conveyed an important anti-bullying message," said Ms. Barton, M. Ed., who teachers that class. "After brainstorming, the students chose the GEICO advertising message 'It's what you do.' for their own campaign theme."
Their slogan: "If you're a student, you come to school—that's what you do. If you're against bullying, you stop it—it's what you do."
When associates in GEICO's Lakeland office learned about the poster, they hatched up a plan to pay the school a visit and surprise a room full of second-graders. Perhaps the biggest surprise came when the students had a chance to meet GEICO's six-foot-tall, living, breathing Gecko, who was pretty excited himself to be surrounded by so many fans.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger car insurance company in the United States. GEICO, which was founded in 1936, provides millions of car insurance quotes to U.S. drivers annually. The company is pleased to serve more than 16 million private passenger customers, insuring more than 27 million vehicles (car & cycle).
Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through GEICO Mobile, reach a representative over the phone or visit a GEICO local agent.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial car insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.
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