Take the GEICO pledge: 'Take a Stand Against Distracted Driving'
WASHINGTON, D.C., June 4, 2016 – It's going viral. Well, that's the hope for GEICO's Take a Stand Against Distracted Driving campaign now underway to combat the epidemic of distracted driving in the U.S. The campaign, which stays live for the summer until Labor Day, encourages drivers to pledge to keep their time behind the wheel distraction-free.
It gets better. If you take the pledge you can designate one of three nonprofits to be financially rewarded for your pledge.
Participants can choose to have a donation made to American Cancer Society, National Safety Council or Children's Miracle Network Hospitals. GEICO's Educational Foundation will donate up to $100,000, and will allocate funds based on the percentage of selections for each organization.
The goal for the campaign is an ambitious one million pledges. GEICO asks participants to use this hashtag, #StandAgainstDD, to share the campaign with family and friends.
"After seeing an increase in accidents during the past year, we knew as a company we needed to take action to raise more awareness for safe driving," said Yvonne Obeng-Curwood, executive assistant and program lead. "We're confident this pledge will inspire drivers to set an example of safety, which is something we'd all like to see go viral."
A number of states have seen a significant uptick in car crashes and fatalities, and distracted driving has been partially to blame. In 2014, NHTSA estimates more than 431,000 people sustained injuries in crashes caused by distracted driving. Put into perspective, that's equivalent to every person living in Miami, Fla., getting injured in an auto accident.
By taking GEICO's pledge, and asking your family and friends to do so, you can help curb these types of distracting behaviors and contribute to making roads and highways one million pledges safer for all.
GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 27 million vehicles.
To make changes, report claims, print insurance cards and purchase additional products, policyholders can log into their car insurance policy, connect via GEICO Mobile, phone or by visiting a GEICO local agent.
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