GEICO's virtual assistant Kate intuitively answers your insurance questions

Washington, D.C., Jan. 07, 2017 – Do you want to know the current balance on your auto insurance policy? What about the date of your next payment? Do you need to access your policy's documents?

Kate's got that covered. She is GEICO's new virtual assistant, who is here to help you navigate the GEICO Mobile app and answer your insurance questions. Just download the GEICO Mobile app, ask Kate a question and she will respond with quick, personalized answers paired with her undeniable insurance knowledge.

"Interactive voice assistant technology has altered the way customers interact with their mobile devices," said Pete Meoli, GEICO mobile and digital experience director. "Kate is very intuitive and has been programmed to connect with policyholders at a deeper level."

Kate is available 24/7 to policyholders and makes self-service easier by answering questions and helping with their policy needs. She has been programmed to know about insurance and can provide customers with specific policy information. Customers can also initiate conversations with Kate by typing or speaking to her.

Meoli mentions that Kate has a personal side and will reveal details about herself if asked. "We wanted her to be friendly with a natural interaction," said Meoli. "She is always learning from our customers and will be an integral part of enhancing their experiences with GEICO."

Kate is currently available within the mobile app for iOS, with plans to introduce her to Android policyholders in early 2017. The updated version of the GEICO Mobile app is available in the App Store for iOS devices and Google Play for Android devices. For more information, please visit

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 15 million private passenger customers, insuring more than 24 million vehicles (auto & cycle).

Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

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