GEICO names Bill Brower assistant vice president of marketing
Washington, D.C. Feb. 18, 2017 – GEICO has named Bill Brower of Arlington, Va., assistant vice president of marketing. Brower previously served as the company's director of advertising. He has primary responsibility for leading GEICO's partnerships with advertising and media buying agencies and oversees all aspects of GEICO's sports, event and outdoor marketing programs.
Brower joined GEICO in 1984 as a Criterion insurance counselor before taking a research analyst position in Criterion marketing. In 1988, Criterion marketing merged with GEICO and he was promoted to media buyer. Brower served as supervisor in 1990 and two years later became GEICO's media planner.
In 1995, he was named advertising manager and then promoted to media advertising director in 2000. In 2002, Brower was named director of advertising, overseeing the planning and placement of GEICO's broadcast media advertising, which includes network TV, national radio, all spot market TV and radio, and regional and local cable networks.
In 2012, Brower received Advertising Age's Media Maven Award in recognition of his professional accomplishments and media expertise. Brower holds a bachelor's degree in marketing from American University in Washington, D.C.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 15 million private passenger customers, insuring more than 24 million vehicles (auto & cycle).
Using GEICO's online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.
GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.
For more information, go to www.geico.com.