GEICO names Joe Pusateri VP of marketing
WASHINGTON, Dec. 20, 2018 – The GEICO Board of Directors has promoted Joe Pusateri to vice president of marketing.
He previously served as an assistant vice president in marketing; in that role, which he assumed last year, he oversaw analytics, direct mail, in-house creative and the advertising for the GEICO Insurance Agency (GIA), which offers homeowners, term life and other types of coverages. In addition, Pusateri headed GEICO’s retention marketing division.
Pusateri began his GEICO career in 2003 as a planning and research analyst in the controllers department. After working his way through the analyst ranks, he became a planning manager in the marketing department in 2007. He was promoted to planning and research manager a year later and to senior manager in 2010, with additional responsibilities for motorcycle, RV and boat advertising.
In 2013, Pusateri’s duties expanded to include responsibilities for military marketing and GIA programs. He was promoted to marketing director in 2014, a title he held until his election to assistant VP in 2017.
Pusateri has a bachelor’s degree in finance from Penn State.
“I look forward to more great work from Joe as he takes on these new duties. Our marketing operations are in good hands,” said CEO Bill Roberts.
GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 28 million vehicles.
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Homeowners, renters, condo, flood, identity theft and life coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, Inc. Commercial auto and personal umbrella coverages are also available.
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