With an ever-expanding age of social media, developing one's own personal brand is becoming more and more important to job seekers. Branding, however, doesn't apply to just your Instagram bio; it follows you both on and off the internet. Here's a few tips on personal branding from one of GEICO's recruiting experts, Jeannie Toscano in Woodbury, NY.

What tips do you have for creating a personal brand?

Throughout your college career, you are building your brand. Whether it's in the classroom, networking events, career fairs or casual interactions. You want to exude confidence and contribute value. One must be open to learning and receptive to change. Remember, management of your brand ties into career success. The way others see your brand is left up to perception and perception is driven by the way you project yourself. Like Warren Buffett said, "It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."