The GEICO Story
An American Success Story
GEICO is built on ingenuity, perseverance, innovation, resilience, and hard, honest work. From its humble beginnings in the midst of the Great Depression to its current place as one of the most successful companies in the nation, GEICO represents a quintessential American success story.
Seven Operating Principles
At GEICO, we operate under a guide of seven principles that have been the backbone of our success. Our associates take them to heart, no matter what they do.
What does "GEICO" stand for?
Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of our company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel. Today, of course, GEICO has grown to provide insurance to a wide range of customers.GEICO at a GlanceGEICO at a Glance
Our Parent Company
In 1996, GEICO became a wholly-owned subsidiary of Berkshire Hathaway, led by Warren Buffett, one of the country's most successful investors. For the past two years, FORTUNE Magazine has named Berkshire's property-casualty insurance operation the most admired in the country.Berkshire Hathaway Annual and Quarterly ReportsBerkshire Hathaway Annual and Quarterly Reports