School’s out, the sun is shining, and everyone is outside enjoying the weather…it’s summertime! While we’re all for sharing that mellow summer vibe, there is one time when we don’t want you to let your guard down—behind the wheel. Whether you’re driving to the beach or going to a cookout across town, GEICO reminds you to keep your attention where it belongs: on the road ahead of you. That’s why we’re launching the Stand Against Distracted Driving campaign. By supporting this initiative, you’ll be making a difference for yourself and others—when you take the pledge online to drive distraction-free, GEICO will also make a donation to a worthy cause on your behalf. It’s a win-win.
Once you make your pledge, you’ll be able to select and support (at no cost to you) one of the following organizations: the American Cancer Society, National Safety Council, or Children’s Miracle Network Hospitals. Once we reach one million pledges, we’ll donate up to $100,000 total, split among these organizations according to the percentage of pledges received. After you’ve pledged, share our campaign on social media using the hashtag #StandAgainstDD so your friends and family can participate as well. They don’t need to be GEICO policyholders to pledge.
The statistics related to distracted driving are startling. According to the National Highway Traffic Safety Administration, 431,000 people were injured in crashes that involved distracted drivers in 2014 (distraction.gov). While your eyes may only be off the road for an average of five seconds while texting, if you’re driving at 55 mph, that’s enough time to cover the length of a football field blindfolded (distraction.gov). While texting or talking on a cell phone is a common distractor, there are plenty of other actions that can draw our attention away from the road, including talking to passengers, eating and drinking, personal grooming, reading, using a navigation system, or adjusting the radio. Distracted driving is dangerous driving, so keep your eyes on the road, your hands on the wheel, and your mind on arriving to your destination safely.
We all share the same highways and byways, so let’s look out for each other this summer. Help us spread the word that distracted driving affects all of us on the road—make the pledge, select your favorite charity or nonprofit, and ask your friends to stand with you.
By Stephanie Levis