GEICO’s eSports Team SoloMid (TSM) has an ambitious schedule coming up in League of Legends (LoL), Super Smash Bros, Hearthstone and Vain Glory as they take on tough international competitors. Twelve all-star players make up the growing TSM roster.
The LoL team trains daily at the TSM house in California, sometimes for up to 10 hours a day, depending on the tournament. The LoL team lives, eats and plays at the house and then on the weekends they play tournaments or league matches.
How does the team keep their game so strong? Motocross, weight lifting and even a spontaneous odd-food-tasting contest help them stay sharp. “When players today are looking to perform at a professional level, it doesn’t leave a lot of time for other things. A competitive edge sometimes is more than gaming,” commented Team SoloMid owner and retired competitor Andy Dinh. “Our training time is spent honing everything from communication to key movement.”
International tournaments bring a global fan base to follow their every move. Through social media a typical fan can interact with players—but unlike other sports, the eSports fan can interact while they are gaming as well as watching. This unique access gives the team a strong foundation in the gaming community.
Key players in the success of Team SoloMid are Søren ‘Bjergsen’ Bjerg, Dennis ‘Svenskeren’ Johnsen and Gonzalo ‘ZeRo’ Barrios.
League of Legends team leader Danish mid laner ‘Bjergsen‘ has a Twitter a following of over 946K viewers. Bjerg joined the team in 2013. His consistent dominance in North America has led to many regarding him as the most famous eSport player in the West.
‘Svenskeren‘ of League of Legends has been named player of the game for five matches this season. His versatility and skill at winning countless advantages for his team have displayed growth and ability worthy of a star player. Svenskeren aims to be better every day, whether it’s inspirational weight loss or being a better all-around teammate.
Super Smash Bros. player ‘ZeRo’ from Chile is known for his insane tournament run in Smash 4, having a 54-tournament winning streak that led to people considering him the best Smash 4 player in the world. He has become a true ambassador for the eSport community and TSM.
In 2015 GEICO took the opportunity to sponsor TSM. “Being the first into this relatively new market of eSports has really brought us into the community. Nothing would make us happier than to see continued growth for all,” said Vince Giampietro, GEICO senior marketing manager.
Team owner Andy Dinh remarked, “I’m extremely proud to have the opportunity to represent GEICO to my community. They took a bet on a growing industry and came in with open minds. Not only have they supported our teams and players financially, they have invested into being a part of the community by creating content, which creates a better experience for our fans. They are truly a great partner, and I look forward to working with GEICO for 2017 and more years to come.”
For more news on TSM and GEICO, follow @GEICOGaming on Twitter.
By Bob Mellor
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