The name goes back to GEICO's first customers in 1936, who were government employees and Military personnel. Founder Leo Goodwin went into business determined that he could deliver automobile insurance at reduced prices by selecting prime customer groups and marketing directly to them. Goodwin succeeded in driving down operating costs and passed on the savings to policyholders up front as discounts. GEICO continues to find ways to manage its business costs in order to offer savings to all drivers today.
Customer Base
Size and Scope
Leadership
Berkshire Hathaway Connection
In 1996, GEICO became a wholly-owned subsidiary of Berkshire Hathaway, headed by Warren Buffett, one of the country's most successful investors. For the past two years, Fortune magazine has named Berkshire's property-casualty insurance operation the most admired in the country.
Financial Strength
GEICO/Berkshire Hathaway and its affiliates (GEICO General, GEICO Indemnity and GEICO Casualty) enjoy the highest ratings in the industry for financial strength and claims-paying ability:
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Serving the Military
GEICO has taken a special interest in serving the U.S. Military since the company's founding in 1936. GEICO provides discount programs and service options that can best serve U.S. troops at home and overseas during wartime as well as peacetime.
Products
In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATV's), boats, homes, apartments and mobile homes. Personal umbrella protection and life insurance are also available.
Information current as of January 2008.