The GEICO Gecko has become a force to be reckoned with in the advertising world and was voted America's favorite advertising icon in 2005. Our small green friend has traveled the country spreading the good news about GEICO and has captivated audiences of all ages.
The idea for the Gecko grew from a creative session at GEICO’s ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared. Successful ad campaigns from the past have proven animals create a strong connection between customers and companies. With this in mind, the Gecko came to life and made his debut during the 1999-2000 television season.
His English accent, composure, and eloquent manner are the distinguishing characteristics that set the Gecko apart from other advertising icons. As GEICO’s ambassador of great customer service and quick rate quotes, the Gecko has been invited to make special appearances at venues all over the country.
Keep an eye out for the Gecko at community events near you!
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