GEICO: A Leader In Direct Sales
Since its beginning, the goal of Government Employees Insurance Company (GEICO) has been to provide low-cost, high-quality insurance. We pioneered selling directly to our customers. Customers like you. This allows us to keep costs down and premiums low.
Our founder, Leo Goodwin, marketed directly to target customer groups whom he considered to be good risks. His idea of selling insurance directly to consumers, defied the conventional wisdom of his time. Goodwin succeeded in driving down operating costs and passed on the savings to policyholders in the form of low rates.
Leo Goodwin's business model of direct marketing to customers is a practice GEICO continues to this day.
At GEICO, we strive to find ways to manage our business costs in order to offer the savings to you. In fact, according to A.M. Best Company, leading independent analysts of the insurance industry, GEICO is the third-largest insurer of private passenger automobiles and the largest direct marketer of car insurance in the U.S.
Today, GEICO and its affiliate companies—GEICO General Insurance Company, GEICO Indemnity Company, GEICO Casualty Company, GEICO Advantage Insurance Company, GEICO Choice Insurance Company, and GEICO Secure Insurance Company—provide automobile, homeowner, and other types of property insurance to over 11 million customers in all states and the District of Columbia.