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What's Involved?

You'll play a role in creating the best digital experiences for millions of customers.

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What's the goal?

Help our digital team make decisions about how to enhance our customer experiences.

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How can I join?

Sign up to be a Power User and start shaping the future of GEICO experiences.


Get sneak peeks of new features

During some studies, we'll show you interactive sneak peeks of exciting new customer experience features. The feedback and ideas you'll provide will help us decide what we focus on and build next!

sneak peeks of new features


Participate on your own time

You'll be invited to take optional surveys designed to help us better understand your interests and opinions. You also may have the opportunity to share your insights and experiences over phone or video chat interviews, including some that provide compensation.

participate on your own time


Celebrate your impact

Your thoughts and creativity will help us bring early concepts to life. When we build something that you helped shape, we'll let you know so you can celebrate with us.*

celebrate your impact

Frequently Asked Questions

  • How do I get started?
    Sign up today and we'll verify your information. We're only accepting active GEICO customers at this time. If accepted, you will receive an email officially welcoming you as a GEICO Power User.
  • How often do I have to participate?
    You'll be invited to surveys regularly, but they're completely optional. Surveys usually take less than 5 minutes to complete. Studies typically begin with an introduction survey that may lead to more in-depth activities, like interviews.
  • How long is the commitment?
    Taking part in any Power User study is voluntary. You can stop at any time, or decline to participate. You may leave the Power User Community altogether by clicking on the unsubscribe link at the bottom of any Power User email. You will remain in the Power User Community until you remove yourself or are no longer an active GEICO customer.
  • What kind of research and studies will I be involved with?
    In addition to surveys, you may be invited to participate in phone or video interviews, in-person focus groups, or online activities.
  • How are sessions scheduled?
    All study invitations will be announced through email. In the invitation email, we'll let you know the study topic and what is expected of participants. If you do not wish to participate, you may simply ignore the invitation.
  • Will I be paid?
    For some studies where we decide to conduct more in-depth research, like focus groups and interviews, GEICO's partners may offer compensation to thank participants for their feedback and time.

*All feedback that you provide to GEICO shall become the sole and exclusive property of GEICO and may be used by GEICO for any purpose.

Please note links on the page may direct you to sites not owned by GEICO. Any information that you provide directly to them is subject to privacy policies posted on their website.