NCAA and GEICO Announce New Corporate Partnership

WASHINGTON, D.C., March 6, 2024—The NCAA and GEICO today announced a new corporate partnership, making GEICO the official home and auto insurance partner of the NCAA. This expansive partnership includes all 90 of its men's and women's championships, marking GEICO's return to the NCAA and underscoring its commitment to NCAA student-athletes and college sports.

"We are thrilled to welcome GEICO back to the NCAA Corporate Champion and Partner Program," said Dan Gavitt, NCAA senior vice president of basketball. "GEICO's commitment to supporting NCAA championships and student-athletes while engaging creatively with millions of zealous college sports fans is appreciated and elevates the championship experience."

GEICO's partnership will debut during this year's NCAA men's and women's March Madness basketball tournaments. As part of the agreement, the company will have category-exclusive rights across several key insurance products offered by GEICO.

"GEICO's partnership with the NCAA affirms our commitment to promoting sports at various levels, as we will utilize the organization's vast footprint to champion passionate fans and talented athletes across the country," said Kate Jalkut, vice president of marketing at GEICO. "We are excited to spotlight our range of insurance products and services, while reminding March Madness attendees and at-home viewers that however you fan, you get more with GEICO."

"We are excited to have GEICO return as an NCAA Corporate Partner, and we look forward to once again working with them in supporting student-athletes across NCAA championships," said Devron Edwards, vice president of NCAA partnerships at CBS Sports.

"The NCAA Corporate Champions and Partners program is critical to the success of March Madness, driving connections for student-athletes and audiences during the tournament," said Jon Diament, executive vice president of ad sales at Warner Bros. Discovery. "We are excited to welcome GEICO back and look forward to more collaboration."

GEICO (Government Employees Insurance Company), the third-largest auto insurer in the U.S., was founded in 1936 and insures vehicles in all 50 states and the District of Columbia. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Along with personal auto insurance, commercial auto and personal umbrella coverages are also available. Homeowners, renters, condo, flood, identity theft, term life, and more coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, LLC. Visit for a quote or to learn more.