GEICO partners with WNBA star and Unrivaled Co-Founder Napheesa Collier

Collier joins GEICO's growing athlete roster, marking a major addition to the brand's investment in women's basketball

GEICO today announced a new partnership with five-time WNBA All-Star, two-time Olympic gold medalist, Minnesota Lynx forward and Unrivaled Co-Founder, Napheesa Collier.

Building upon existing WNBA and athlete partnerships, GEICO is teaming up with Collier as part of its growing investment in women's basketball. The announcement follows GEICO's recent partnership with the Minnesota Lynx, further deepening the company's commitment to the sport at both the team and individual level.

The partnership will spotlight the everyday moments behind Collier's life as an athlete, entrepreneur and mom, giving fans a closer look at who she is beyond the game.

"We've said from the beginning that we don't want to just put our logo on women's basketball. We want to help tell the stories that deserve to be told," said Arianna Orpello, GEICO's Chief Marketing Officer. "Phee is one of the most accomplished players in the game, but she's also a founder, a mom and someone helping shape where the sport goes next. What makes her such a natural partner for GEICO is the people around her, the community she's built and the impact she has far beyond the court. That's what we're excited to be part of."

"It means so much to have GEICO show up for both the Lynx and me," said Napheesa Collier. "This game has never been about one person. It's always been about the people who help you get there. My family, my teammates and the community that's supported me throughout my career are a huge part of my story. I'm excited to partner with a brand that understands that and wants to tell those stories alongside me."

The partnership will come to life across social content, community activations, and appearances throughout the 2026 WNBA playoffs, offseason and Unrivaled season three – carrying fans into the moments they rarely get to see.