NFL greats coach a middle school team in the second installment of 'Miles That Matter by GEICO'
The eight-episode, all-access docuseries follows three NFL greats as they coach the Charlotte Christian Knights through a season in the shadow of last year's undefeated team. It will be available on DAZN globally, on Team Whistle's and Youth Inc.'s YouTube channels, and across every major social media platform.
DAZN, Team Whistle and Youth Inc. today announced "Miles That Matter by GEICO," an all-access DAZN Original docuseries produced by Team Whistle, a DAZN Group company, and Youth Inc. The docuseries goes inside the sidelines, huddles and locker room of the Charlotte Christian Knights' middle school football program in Charlotte, N.C. The team is coached by former Carolina Panthers teammates and NFL Pro Bowl selections Greg Olsen, Luke Kuechly and Jonathan Stewart. The series, narrated by the coaches' former Panthers coach, Ron Rivera, will premiere Tuesday, Nov. 10, on DAZN and then across Team Whistle's and Youth Inc.'s YouTube and social channels, with new episodes rolling out through January 2027.
The new series is the second installment of "Miles That Matter," which debuted in March as a three-part basketball docuseries featuring Azzi Fudd, Trey McKenney and Napheesa Collier.
The Knights' bench pairs Olsen, Kuechly and Stewart with Greg's father, Chris Olsen, a longtime coach in his own right. Together they lead a roster of 12- to 14-year-olds chasing a near-impossible standard: matching the program's perfect season from a year ago.
Shot cinematically, the series captures the unscripted moments that define a season: film sessions, practice-field corrections, game-day nerves and the conversations that happen on the drive home. For the coaches, it is a chance to relive the game through a new generation while balancing busy NFL broadcasting careers. For the players, it is a season of learning how to handle pressure, adversity and the weight of a legacy.
GEICO joins as presenting sponsor, with the brand woven into one of the series' signature threads: the car rides between practice, games and home, where the lessons that don't show up on a scoreboard get talked through between coach and player, and father and son.
"Some of the best moments I've had since retiring have come from coaching these kids. The wins are great, but the real work is teaching them how to deal with adversity, on the field and in life. With 'Miles That Matter,' people get to see that up close, and having Luke, Stew and my dad right there with me makes it even more special," said Greg Olsen.
"At the core of GEICO's 'Miles That Matter' campaign are the connections and bonds formed in the car. Along the journey, we often see young athletes grow into the parents, coaches and mentors supporting the next generation," said Kate Jalkut, GEICO's head of integrated marketing and media. "This season, we're excited to partner with DAZN, Team Whistle and Youth Inc. to spotlight the personal stories of former NFL players drawing on their own youth sports experiences to coach and mentor young athletes today."
"We're passionate about premium, relatable storytelling that captures the power of sports beyond the game. 'Miles That Matter' offers an unprecedented, all-access look at youth football, following former NFL greats whose friendships have endured long after their playing days as they mentor the next generation. Some of the most powerful moments unfold away from the field, during car rides where coaches, players and families connect, reflect and share life lessons that extend beyond football. It's been incredibly rewarding to bring this series to life alongside our partners at Youth Inc. and GEICO, and we can't wait to share it with audiences," said Dustin Fleischman, executive vice president of revenue at DAZN's Team Whistle.
EPISODE GUIDE
Episode 1, "The Standard": Meet the coaches and the new class of Knights as they set out to live up to last year's undefeated team.
Episode 2, "Welcome to Reality": A tough preseason scrimmage against the school's JV squad shows the players how far they still have to go.
Episode 3, "The Details": The coaches build the game plan for the season opener, and a first-year football player looks to prove he can carry his baseball talent onto the gridiron.
Episode 4, "Early Season": Inside the work behind the game, from a 6 a.m. weight room routine to Kuechly breaking down film ahead of the Knights' first home game.
Episodes 5 through 8 follow the Knights through the heart of their schedule, including their toughest physical test of the year against Cannon School, as the team's eighth-graders look to pass the torch and the staff faces the question of what comes next for the program.
ABOUT "MILES THAT MATTER BY GEICO"
"Miles That Matter by GEICO" is a DAZN Original eight-episode docuseries produced by Team Whistle that follows NFL greats Greg Olsen, Luke Kuechly and Jonathan Stewart as they coach the Charlotte Christian Knights middle school football team in Charlotte, N.C. The series goes inside the huddles, film sessions and car rides of a season defined by legacy, resilience and the next generation of the game.