Illinois tollway introduces new look for H.E.L.P. trucks sponsored by GEICO

The Illinois Tollway is kicking off the New Year with a new look for its Highway Emergency Lane Patrol (H.E.L.P.) trucks. The new look introduces GEICO as the new, exclusive sponsor of the Tollway's roadway assistance program for customers in need.

"The Illinois Tollway is pleased to launch this partnership with GEICO that supports our vital roadside assistance service for customers on our roadways," said Illinois Tollway Executive Director Cassaundra Rouse. "Safety is always our highest priority, and we know that GEICO shares our commitment to providing rapid, effective assistance to drivers who need help while using our roads."

“GEICO is proud of this new partnership with H.E.L.P. GEICO has a long history of promoting driver safety and this opportunity helps us contribute to making the state's highways safer for Illinoisans and those passing through," said Frank Pickering, GEICO's Vice President of Operations, Physical Damage. "Drivers can also do their part–by putting that phone down and driving alert, not distracted."

Read the full release here.

For more safe driving tips, visit GEICO's Safe Driving Resources page. GEICO also created DriveEasy to help make roads safer for everyone. This program is for everyone – and, if you'e a customer, when you enroll, you could see significant savings.

GEICO (Government Employees Insurance Company), the third-largest auto insurer in the U.S., was founded in 1936 and insures vehicles in all 50 states and the District of Columbia. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Along with personal auto insurance, commercial auto and personal umbrella coverages are also available. Homeowners, renters, condo, flood, identity theft, term life, and more coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, LLC. Visit for a quote or to learn more.