Illinois tollway introduces new look for H.E.L.P. trucks sponsored by GEICO

The Illinois Tollway is kicking off the New Year with a new look for its Highway Emergency Lane Patrol (H.E.L.P.) trucks. The new look introduces GEICO as the new, exclusive sponsor of the Tollway's roadway assistance program for customers in need.

"The Illinois Tollway is pleased to launch this partnership with GEICO that supports our vital roadside assistance service for customers on our roadways," said Illinois Tollway Executive Director Cassaundra Rouse. "Safety is always our highest priority, and we know that GEICO shares our commitment to providing rapid, effective assistance to drivers who need help while using our roads."

“GEICO is proud of this new partnership with H.E.L.P. GEICO has a long history of promoting driver safety and this opportunity helps us contribute to making the state's highways safer for Illinoisans and those passing through," said Frank Pickering, GEICO's Vice President of Operations, Physical Damage. "Drivers can also do their part–by putting that phone down and driving alert, not distracted."

Read the full release here.

For more safe driving tips, visit GEICO's Safe Driving Resources page. GEICO also created DriveEasy to help make roads safer for everyone. This program is for everyone – and, if you'e a customer, when you enroll, you could see significant savings.