Doing Business Directly With GEICO
Key Takeaways
Selling Direct Keeps Costs and Prices Low
GEICO's founder, Leo Goodwin, chose to sell insurance straight to customers instead of through agents. Cutting out that extra step lowered costs and let GEICO pass the savings on to drivers.
GEICO Now Covers Millions of Drivers Nationwide
GEICO and its affiliated companies insure more than 16 million customers across every state and Washington, D.C., making it one of the largest car insurers and the top direct marketer of car insurance in the country.
GEICO: A Leader In Direct Sales
Since its beginning, the goal of Government Employees Insurance Company (GEICO) has been to provide high-quality and affordable insurance. We pioneered selling directly to our customers. Customers like you. This allows us to keep costs down and premiums low.
Our founder, Leo Goodwin, marketed directly to target customer groups whom he considered to be good risks. His idea of selling insurance directly to consumers, defied the conventional wisdom of his time. Goodwin succeeded in driving down operating costs and passed on the savings to policyholders in the form of low rates.
Leo Goodwin's business model of direct marketing to customers is a practice GEICO continues to this day.
At GEICO, we strive to find ways to manage our business costs in order to offer the savings to you. In fact, according to A.M. Best Company, leading independent analysts of the insurance industry, GEICO is the second-largest insurer of private passenger automobiles and the largest direct marketer of car insurance in the U.S.
Today, Government Employees Insurance Company (GEICO) and its affiliated companies—GEICO General Insurance Company, GEICO Indemnity Company, GEICO Casualty Company, GEICO Advantage Insurance Company, GEICO Choice Insurance Company, GEICO Secure Insurance Company, and GEICO County Mutual Insurance Company (Texas only)—provide automobile insurance to over 16 million customers in all states and the District of Columbia. GEICO Insurance Agency, Inc., through non-affiliated companies, secures homeowner, and other types of property insurance for qualified applicants.
See for yourself why millions switch to GEICO every year.
