GEICO's Editorial Standards & Principles

At GEICO, we aim to provide clear and accurate answers to your insurance questions. Every article on GEICO.com follows strict editorial guidelines to ensure accuracy, clarity, and value. Trust GEICO to simplify insurance and guide your decisions with confidence!

Why you can trust GEICO

For over 85 years, GEICO has been committed to serving our customers. This dedication drives us to provide helpful, educational information that empowers you to make smart choices. With a 97% customer satisfaction rating, we are a brand millions trust. We apply that same commitment to every piece of content we create.

Our editorial principles

  • Specialist-led: Site pages are written and reviewed by experienced insurance professionals.
  • Accurate: Content is based on current research, guidelines, and real-world experience.
  • Trustworthy: Every page is carefully fact-checked and reflects GEICO's deep experience and integrity.
  • Clear: We break down complex topics so you can make informed, confident decisions.

Our team of insurance specialists, skilled writers, and licensed agents carefully researches every aspect of insurance, from detailed product information to practical ways to help you save. We translate complex information into easy-to-understand articles, managing the process from draft to publication to ensure every page meets our high standards.

How we research

Our research begins with internal specialists, product managers, and corporate attorneys. We also consult outside sources like government sites, non-profit organizations, and definitive industry data sources, including:

We link to external information sources so you can review the information yourself.

Ensuring accurate product information

Pages discussing our insurance products are reviewed and fact-checked by our product management and legal teams. They're responsible for developing and managing GEICO's products, making them trusted authorities on insurance. They verify that the information we publish aligns with our actual coverages and practices.

Keeping content fresh and reliable

Content on GEICO.com is reviewed regularly to ensure it remains relevant and accurate. Updates follow the same strict fact-checking and verification process as new content. Information is updated and published as soon as it is available and approved, so you always have access to current and reliable information.

Our commitment to accessibility

At GEICO, we’re dedicated to making our content accessible to everyone. We use plain language to ensure clarity, design our pages to be compatible with screen readers, and follow recognized accessibility coding standards so that all users can easily find and understand the information they need.

Your experience matters to us, and we continuously strive to improve accessibility across GEICO.com. If you’re having trouble accessing material on our site, please let us know. We're happy to provide it through other means. You can also call us at (800) 861-8380 to speak with a representative who can help.