Maxwell the Pig, GEICO’s enthusiastic spokes-swine, was featured in ads for the latest season of the hit show as a character who accidentally finds himself running for mayor of Portland. The appearance had its own social-media campaign: the hashtag #Maxwell4Mayor was pushed to the show’s 647,000 Facebook fans and 88,000 Twitter followers.
No word yet on whether the Gecko or Camel are planning political careers, though “Hump Day!” sounds like a winning campaign slogan.
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By Sam Song